derek franks
Marketing professional. World traveler. Texan. Speaks enough Mandarin to order dumplings and enough Spanish to order a cerveza.
Profile
Experience
- Jul 2011 - PresentRetail Industry Leader, IBM Center for Applied Insights / IBM
Education
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2003 - 2005Texas A&M University - Mays Business School
Updates
Photos
Posts
TRUE Linkswear has completely revamped their shoe line-up for 2012. It’s no secret that I’m a big fan of the brand and the new shoes look great. They feature a redesigned rubber outsole (the previous outsole was TPU) for improved traction/performance and slimmer profiles without sacrificing toe-box width.
Additionally, TRUE is releasing a new shoe, the Phx at the $99 price point, and will be releasing a $99 women’s shoe, the Isis, in May.
Full release after the break:
MONDAY 9 , JANUARY 2012
TRUE linkswear 2012 New Product Launch
Hello TRUE friends!
We are very excited to present you with our Spring 2012 Product Line.
We have a new style in the TRUE phx, and updates have been made to the TRUE tour and TRUE stealth.
The TRUE phx is ready to ship immediately, while the tour and stealth are on pre-order for shipment by January 30th.
Please visit our updated and improved website to learn more – www.truelinkswear.com
Quick summary of updates:
- We have moved to the TRUE Ergo-Traction 2.0 outsole which is made of Rubber, instead of TPU, and has a new traction pattern that delivers improved stability, performance, aesthetics and comfort
- The TRUE tour ($149) and TRUE stealth ($199) have improved leathers and design updates, like slimmer profiles without changing the toe box width, based on product testing and customer feedback (thank you!) along with 2 year waterproof guarantees
- TRUE phx ($99) launch – a great everyday shoe to go with shorts and jeans!
- TRUE isis ($99) – we will be launching our women’s shoe around 5/1 – sorry for the delay
As always, we have some Limited Edition TRUEs up our sleeve. Stay tuned!
Hope you all enjoy many a great walk in 2012.
All the best,
Rob
President – TRUE linkswear
We’ve all been there. The first tee shot goes into the water. The second is a shank dead right. Who hasn’t wanted to toss the responsible club into a lake? For most of us though, the thought of having to go buy a new club keeps us in check. But if you’re like Sergio and you get your clubs for free… then it’s game on.
This one is just kind of creepy. If you’re a die hard golfer near Bellvue, WA, you can now spend eternity buried in a bunker at the Sunset Hills Memorial Golf Park.
Yes, you read that correctly. Sunset Hills has built a replica golf course/cemetery. This gives new meaning to being “dead” in a hazard. Be warned though, sand traps are reserved for cremated remains only.
The course will naturally feature a leaderboard where your name will be listed if you’ve reserved a “future tee time.” I guess you’re winning if you’re still upright?
Sunset Hills (via SI)
Thanks to Phil for sending this my way. Planet golf has a really interesting story on the revival of Royal Melbourne as a championship golf course. Most Americans probably don’t know it, but Melbourne has been in drought conditions for most of the last 10 years.
So how exactly do you get a golf course in shape to host a major tournament without a reliable source of water? Well, you build a $4.5M stormwater harvesting system. Then you convert your fairways to a more robust strain of grass and you hope that you at least get enough rain to make sure you didn’t just waste millions of dollars.
Another interesting fact: The greens are a bent grass variety known as Sutton’s Mix which has been in use at Royal Melbourne since the 20′s and is not found on any other course in the world. Who knew?
Last week the Chinese government conducted multiple raids on counterfeit golf club operations in China. They seized over 25,000 products from markets in Beijing and Shanghai.
This is part of an ongoing effort to stem the flow of fake golf clubs coming from China. In September alone, the Anti-Counterfeiting Group conducted 4 raids that seized 80,000 fake clubs.
According to Michael Rider, Senior VP and General Counsel for Callaway Golf, “The number and location of these recent raids sends a strong message to counterfeiters that we are committed to shutting them down.”
“We are striking back at these illegal operations, hitting them where it hurts like our most recent action in shutting down some of the most popular locations in the world of counterfeit store fronts,” said Rawleigh Grove Vice President and General Counsel for PING. ”We’re confident this will be a deterrent to counterfeiters in the future as we keep pushing to keep golf real.
The problem is that while the numbers sound impressive (and they really are), this is just a drop in the bucket. When you shut down one market in China, 2 more will open up. Personally, I don’t really have a problem with Counterfeit clubs per se. If you want to buy some cheap knock-offs, then go ahead. Nobody buying a $50 set of Callaway’s in China actually thinks they’re real. The real problem is when the counterfeits get shipped over here to be sold as legitimate clubs. Some golfer then ends up going on eBay and unknowingly buys one and wonders why his new super-titanium carbon fiber driver is shorter than his 5-wood.
To that end, I’ve posted a list of websites allegedly selling fake golf clubs after the break. Also, for what it’s worth, the counterfeiters only bother going after the big name brands. A rep from Adams told me earlier this year that they’ve never actually seen a fake Adams club because they’re not yet a big enough brand to have caught the attention of the counterfeiters in China. Also, My Golf Spy has a nice guide on how to avoid buying fake clubs on eBay (they claim 24% are fakes).
http://www.711golf.com
http://www.bsygolf.com
http://www.cheap-golf-drivers.com
http://www.clubgolfsale.com
http://www.cwgshopping.com
http://www.discountsgolfclubs.com
http://www.discountsforgolf.com
http://www.drgolfstore.com
http://www.easybuygolf.com
http://www.easygolforder.com
http://www.ebayoyo.com
http://www.golfbargainoffers.com
http://www.golfbigdiscount.com
http://www.golfclubswarehouse.com
http://golfclubhotsale.com
http://www.golfdiscountnow.com
http://www.golfdiscountsale.com
http://www.golfinstock.com
http://www.golfleading.com
http://www.golfleadings.com
http://www.golfquickway.com
http://www.golfsale365.com
http://www.golfsetstore.com
http://www.golfshopping18.com
http://www.golfstaring.com
http://www.golfselling.com
http://www.golfsetbase.com
http://www.golfshop123.com
http://www.golfwholesale18.com
http://www.golfwholesaleseller.com
http://www.goshoppinggolf.com
http://www.gtbshop.com
http://www.hygolfcn.com
http://www.igolfyoo.com
http://www.istockgolf.com
http://www.lslgolf.com
http://www.linkchina.com/china/Club-Type_350105.html
http://www.maxdiscountgolf.com
http://www.mygolfwholesale.com
http://www.myprowholesale.com
http://www.mysurbuy.com
http://www.okeygolf.com
http://www.onlinegolf118.com
http://www.shoponlinewholesaler.com
http://www.sunogolf.com
http://www.surpassgolf.com
http://www.u1wholesale.com/
http://www.wowogolf.com
Judging from the video, Kenny Mayne isn’t exactly a scratch golfer. However, I’m not sure I could do much better 3 feet from the edge of a drop like that.
I’ve never been to South Africa, but if I ever go, this is on my list of things to do. How often can you say that you’ve just played a 427 yard par 3 that requires a helicopter to get to and from the tee box?
Today was supposed to be the last day of operations for Hillandale Golf Course in Durham, NC. The long-time area staple planned to shutter operations as of today, but late last week, Sun Trust bank, the trustee of the course’s operating foundation, announced that it was extending the closure indefinitely so that a possible deal could be reached with the city of Durham to take over the course.
The course lost money for the last 3 years in a row despite getting 35k rounds played last year. How did they manage that? Well, the pro shop owner Zach Veasey has (had?) what I’m told is one of the best deals in golf. The foundation receives revenues from the modest greens fees. This money is used to cover all of the maintenance costs for the course. Everything else including food and beverages, equipment sales, lessons, etc goes to Veasey. Admittedly, he runs a great pro shop, but it does seem like it would almost impossible for a golf course to make money (or at least break even) when all of your profit generating revenue streams are going to somebody else.
Veasey’s contract to operate the pro shop runs until March of 2012. The deal that looks to be coming together is that the city will take over ownership of the course from Sun Trust’s foundation. Then former Hillandale pro Karl Kimball’s newly formed management company will then lease the course from the city and take over all of the operations, including the pro-shop, F&B, course maintenance, etc. This will effectively eliminate the city’s risk in the deal. The city had previously been hesitant to take over the course if they were going to have to inherit and continue with Veazey’s operating contract.
The plans for the course will be discussed at the city’s Nov 10 council work session. Hopefully they’ll be able to come up with an agreement that keeps the course open and available to the residents of the Durham area. It’s really a nice little course with very affordable rates. It’s also walker-friendly, which is really nice these days when many (if not most) new courses are cart-only.
I first came across Hirzl gloves back in January at the PGA Merchandise Show. Hirzl claims that the gloves maintain or even improve their grip when wet and demonstrated this by spraying the glove down with water and then having you hit a few iron shots. The gloves seemed to work and I was impressed. So of course I jumped at the chance to conduct a longer-term review. What did I think? Click on continue to find out.
A couple of months back, Hirzl sent me a set of their new golf gloves to test out. They’re a Swiss company dedicated to designing and producing performance gloves for a variety of sports. They currently offer 3 golf gloves, the Trust Control, Trust Feel, and the Soffft Flex.
The two Trust models feature Hirzl’s GRIPPP technology that they claim delivers significantly better wet performance than traditional gloves. Both feature kangaroo leather palms and cabretta/mesh backhands. Hirzl claims that the Control model offers 3x more grip in dry weather and 5x more in wet weather. Similarly the Feel model offers 2x more grip in dry weather an 4x more in wet weather.
Hirzl claims to achieve this through a special leather tanning procedure. This process causes the glove to absorb less water and consequently provides a better grip.
All I can say after using these gloves is that they perform as advertised. The Control model does offer slightly more wet grip than the Feel model, at the expense of less feeling due to the gripping “ridges” on the palm of the glove that add thickness. I’ve now played in some both very wet and very humid conditions and find that either glove offers plenty of grip for “normal” conditions.
Additionally, they both wear like iron. As long as you let them dry out between rounds, they will last you a long, long time.
The Soffft model features Hirzl’s Soffft technology, designed to provide a very soft, long lasting glove. The Soffft model is made from Cabretta leather and uses a manufacturing process that takes 72 separate steps.
It’s not meant to be an inclement weather glove, but rather a competitor to high-end gloves like the FJ Sta Sof. I think in this regard, it does a fine job. And considering that it’s a premium cabretta glove, it’s reasonably long-lasting, although it certainly doesn’t wear like the Trust Control and Feel gloves. It’s a great glove, just nothing that floors me like the Trust Control and Feel models.
Personally, if somebody asked me which of these gloves to buy, I’d give you two answers. If you’re looking for a great wet-weather (or really hot humid weather) glove, get the Trust Control. You won’t find anything with better wet grip on the market.
If you’re looking for an all-around glove that gives you excellent feel along with incredible wet performance for those times you get caught out in the rain, look no further than the Trust Feel. As an added plus, both of the Trust model gloves wear like iron, so while they’re not inexpensive, I do think they represent a good value.
You can buy them here.*
*If you buy these through the link, I get some beer money. Cool, huh?
Updates
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http://t.co/UkXsC8od the IBM booth is packed again today. #nrf12
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http://t.co/BeYYVnmb the Google both its doing some cool interactive wallet demos. #nrf12
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I'm not sure that telling consumers to close their bank and credit card accounts is an appropriate response... http://t.co/SGpJDyg3
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Who knew your kid's xbox could be used to drive new insight into in-store shopping behavior? http://t.co/BiynZPKb
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Is "couch commerce" the next trend in cross-channel retail? http://t.co/8g7WNSEX
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All of this discussion re: printer fire hack attacks (http://t.co/zV4e3VK2) reminds me of this video: http://t.co/VYG1m9Cc
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http://t.co/fvqSLE4a Have we learned yet that tracking people without their permission might not be a great idea?
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Thanksgiving Thursday is the new Black Friday
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US online holiday spending projected to increase 15%. Are you ready? http://t.co/xHSXHzBp #ibmretail
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Is it weird that I'm excited about a thermostat? http://t.co/8mLSBFO0
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Productivity tip from #IBM Research: Don't bother filing e-mail. Search is way faster. http://t.co/zcP4w5dg
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Looks like AT&T and Intuit are teaming up to give Square some competition in the mobile payment space. engt.co/szBAuJ
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Republic Wireless: $19 per month for unlimited everything? If they offer a good high end phone, I'm in. http://t.co/KqlZ8uVH
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Awesome video of David Blaine discussing his world record 17-minute breath hold http://t.co/qP0ymZDK
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Retailers will have to deliver Smarter Shopping Experiences to continue to succeed with today's empowered consumers.
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Amazon Flow will make it even easier to buy online from Amazon while checking out an item in a B&M store http://t.co/d4WtKjd6
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@FortuneMagazine names IBM #1 company for leaders - IBM's Randy MacDonald explains why #ibmleaders http://t.co/OnoyrrQh
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Google Analytics for physical stores? I'm interested. http://t.co/oEYmyIwo
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Looks like buy-online/pick up in-store and self checkout will be coming to an Apple store near you. http://t.co/QKkLjcSA